EchoHouse Africa Celebrates 17 Years of Innovation and a Bold New Chapter for an African Giant

Jephthah Nana Adjei Osei - Mensah
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EchoHouse Africa Celebrates 17 Years of Innovation and a Bold New Chapter for an African Giant
Echo House Africa

 

In the bustling halls of Kwame Nkrumah University of Science and Technology (KNUST) in Ghana, a small but ambitious idea took root 17 years ago. It was 2008, a time when Facebook was beginning its global ascent, and a group of civil engineering students launched The Echo Magazine. What started as a humble publication to connect KNUST students through campus events and entertainment has since blossomed into EchoHouse Africa—a creative powerhouse now redefining the branding landscape across the continent.


From its early days, The Echo Magazine stood out. Semester after semester, it chronicled student life with flair, gaining a loyal following not just at KNUST but across other university campuses in Ghana. That consistency and creativity laid the foundation for something much bigger. Over the years, those same students—now seasoned professionals—transformed their passion project into EchoHouse Africa, a one-stop agency for brands looking to make their mark in Africa.


“We’ve worked hard for 16 years, and today, we’re ready to invite the world in,” says Beryl Agyekum, CEO of EchoHouse Africa, her voice brimming with pride and determination. “Africa is our country, and we’re ready to come out of our shell with a renewed promise to global brands to invest here while partnering with us. We’re here to help both local and global brands make a lasting impact on this continent.”


EchoHouse entered the scene at a pivotal moment, just as social media began reshaping how brands connect with audiences. Early partnerships with companies like Vodafone and Guinness Ghana set the tone. One standout was Vodafone X, a youth-focused campaign that went viral, sparking excitement and cementing EchoHouse’s reputation for innovative, impactful branding. Since then, the agency has continued to push boundaries, blending artistry with strategy in ways that have become a benchmark for the industry.


As the digital age accelerated, EchoHouse adapted and expanded. Its digital arm, Digit, harnessed the power of social media, while the COVID-19 pandemic inspired the launch of Influencer Africa, a platform connecting brands with vetted content creators. Meanwhile, The Echo Magazine evolved into Kuulpeeps, an online hub spanning 22 university campuses, amplifying youth voices across Ghana. New units like Storyboard (content creation) and Genius (new media and performance marketing) further enriched EchoHouse’s offerings.


At the heart of it all is PRJKT, the experiential marketing unit that brings brands to life through unforgettable events. EchoHouse has also grown its own signature events, including the Tidal Rave Beach Festival and the Around the World Food and Drinks Festival. To solidify its expertise in live experiences, the agency launched Echo Live, a dedicated events division.


EchoHouse’s growth didn’t stop at Ghana’s borders. In 2017, it took its first international step into Liberia, followed by expansions into Nigeria, Benin, and, most recently, South Africa. Each new branch reflects the agency’s mission to unite Africa through creativity and opportunity. The South African branch, named BAKO—meaning “One Africa” in the Akan dialect—symbolizes this vision of a connected continent.


Today, EchoHouse Africa stands as a trailblazer, committed to “Opening Up African Markets to Global Brands” while empowering the continent’s youth. Through creative careers and new opportunities, the agency is unlocking pathways for young Africans to thrive. With its bold new look unveiled, there’s a palpable excitement rippling through EchoHouse’s subsidiaries and teams. This rebrand isn’t just a fresh coat of paint—it’s an invitation to brands worldwide to partner with an African giant ready to shape the future.


For Beryl Agyekum and her team, the sky is just the beginning. As EchoHouse Africa steps confidently into its next chapter, it’s clear that this is more than a business—it’s a movement, one that’s uniting Africa and amplifying its voice on the global stage.

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