Jordan Brand Officially Unveils the Air Jordan 40 — A New Era Begins July 12th

Aimee Cherry Quartey
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Jordan Brand Officially Unveils the Air Jordan 40 — A New Era Begins July 12th
Jordan Air 40
After months of anticipation and speculation, Jordan Brand has officially unveiled the Air Jordan 40, marking the latest milestone in one of the most iconic sneaker franchises in history. Slated for release on July 12th, the Air Jordan 40 will retail for $200 USD, introducing a bold new chapter for fans of the brand.




As the flagship model that follows the legacy of greatness built since Michael Jordan’s first signature shoe debuted in 1985, the Air Jordan 40 arrives with high expectations—and it delivers. Fusing heritage-inspired design with modern innovation, the AJ40 reflects a deep respect for the past while embracing the future of performance footwear.



The Air Jordan 40 is more than just a new sneaker; it’s a celebration of four decades of dominance, culture, and style. Each silhouette in the Air Jordan series has told its own story, and the 40th installment is no different. With nods to classic Jordan motifs and a forward-thinking silhouette built for today’s athlete, the AJ40 embodies the evolution of the brand.



Early glimpses of the shoe reveal a sleek, aerodynamic upper with a focus on breathability and lightweight materials. Jordan Brand has also prioritized performance, incorporating updated Zoom Air technology, enhanced ankle support, and responsive cushioning to ensure top-tier functionality on and off the court.



While Jordan Brand has yet to reveal the full lineup of colorways, the debut model is expected to include a combination of classic hues that pay homage to Michael Jordan’s legendary career. Signature details, like the Jumpman logo and high-contrast stitching, are paired with futuristic paneling and sole designs—blending retro and modern in a way only Jordan Brand can.

The silhouette itself appears more streamlined than recent predecessors, hinting at a design strategy that focuses on agility, speed, and adaptability, whether worn on the hardwood or as a fashion statement in the streets.

The Air Jordan 40 will be available beginning July 12th at select retailers, Nike.com, and SNKRS for a retail price of $200. As with most major Jordan releases, demand is expected to be high, so fans are encouraged to stay locked in for raffle info and early access opportunities.

The arrival of the Air Jordan 40 is a symbolic moment for Jordan Brand as it reaffirms its legacy while looking ahead. With each new model, Jordan sneakers continue to push the boundaries of design and performance, remaining a staple not only in the basketball world but also in music, fashion, and pop culture globally.

From NBA courts to hip-hop stages and city streets, the Air Jordan brand remains a cultural force—and the AJ40 is set to continue that tradition.

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