A conversation with seasoned Ghanaian rapper Ko-Jo Cue on 3Music's Big Conversation led to several revelations regarding the Ghanaian music industry and processes that can be observed in order to change to direction of things, the attitudes and mindset of stakeholders, fans and artistes alike. The rapper who was just fresh off a single release, receiving high praise and accolades for the subject of his new song paid a visit to the 3Music studios where he opened up on his absence and what he had been up to on the back end of things.
Speaking on the industry and the business of it, he revealed that he had come together with a few other colleagues to start a music marketing company, taking upon themselves the responsibility to implement their music marketing knowledge to help push projects of artistes from this part of the world, citing examples such as Kidi, Joey B, Gyakie and Atumpan amongst others. According to him, he got tired of continually going on numerous platforms to mouth the do's and don'ts of music marketing, feeling the need to show and prove to stakeholders that there are numerous avenues in the business which would work if applied the right way.
I may never be as big as people think I should be but on God, before I leave here, I’m going to help somebody be that big.— 3Music TV (@3musicnetworks) September 11, 2023
- @KOJO_Cue makes a vow to support with his music resources👇🏾#3MusicTV pic.twitter.com/prr7V5W6jB
He revealed along the conversation that although he has come to terms with the fact that he might never become as big as he and several other envisioned him to, he is invigorated by the idea of seeing others achieve those heights and is bent on acquiring the resources to help show that it is possible.
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