Rihanna Named New Face of Dior's J'Adore Fragrance

Aimee Cherry Quartey
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Rihanna Named New Face of Dior's J'Adore Fragrance
Rihana X J’Adore
Barbadian superstar Rihanna is once again partnering with French luxury fashion brand Dior, this time as the newest ambassador for their iconic J'Adore fragrance.

This collaboration marks Rihanna's return to the brand after her historic partnership in 2015, where she became the first Black celebrity to represent Dior. In 2016, she also collaborated with Dior on a limited-edition eyewear collection.

Rihanna will be the star of the upcoming J'Adore campaign, set to be unveiled in September. According to Véronique Courtois, CEO of Parfums Christian Dior, Rihanna was the obvious choice for the face of J'Adore due to her status as "one of the most powerful and talented artistes of all time."

This partnership amplifies Rihanna's position as a beauty and fashion icon. With her undeniable charm and influence, Rihanna is sure to bring a fresh and modern edge to the timeless fragrance.

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