Bullgod Blames Ghana’s BET Awards Absence On Poor International Push

 Artist manager and entertainment pundit Lawrence Nana Asiamah Hanson, popularly known as Bullgod, has reacted to Ghana’s absence from the 2026 BET Awards nominations, saying the omission should not be used to measure the success or hard work of Ghanaian artistes.

Speaking in an interview with 3Music TV, Bullgod described the BET Awards as a private platform whose nominations are influenced by visibility, strategic promotion and what he termed “music politics.”

According to him, Ghanaian music stakeholders and fans should not be overly alarmed by the country’s failure to secure nominations this year.

“To start with, nobody should be perturbed or bothered if we couldn’t make it to the BET Awards because again it’s a private award,” he said.

He compared the situation to an international artiste failing to receive nominations at a Ghanaian award scheme because their music is not regularly played or promoted on local platforms.

Bullgod acknowledged the importance of the BET Awards in projecting African music internationally, but stressed that awards alone should not determine whether Ghanaian artistes are performing well globally.

“It’s a good platform that our stuff gets played internationally, but it should not be the altitude to judge our artistes whether they’re doing good or they’re not doing good because some of these things are highly political,” he explained.

While defending Ghanaian artistes, Bullgod also admitted that the country’s music industry has not been intentional enough in targeting major international platforms compared to countries like Nigeria.

“Yes, we are not making efforts. Once you’re not making effort on that specific channel, then I don’t see why you should get an automatic nomination,” he stated.

He added that Nigerian artistes and their management teams have spent years strategically positioning their music on international platforms and now understand the value such recognition brings to their careers.

“Our Nigerian counterparts are making that effort. They know what that platform does for them,” he said.

Bullgod further argued that decisions about international promotion are largely managerial and depend on the goals of individual artistes and their teams.

“It’s more of an individual decision. Somebody is targeting CNN, somebody is targeting BBC, somebody is targeting another platform. It’s a managerial decision,” he noted.

Asked which Ghanaian artistes he believes are currently leading the country’s global music push, Bullgod mentioned acts like Kweku Smoke and Black Sherif among the new generation making strides internationally.

“I see young chaps like AratheJay, Kweku Smoke and also Black Sherif as the new school leaders in taking Ghana to the world,” he said.

Beyond the conversation around nominations, Bullgod called for stronger collaboration between the entertainment industry and government to help push Ghanaian creatives onto the global stage.

According to him, governments often invest heavily in sports development but pay less attention to entertainment despite its cultural and economic value.

He said government’s role should be to create an enabling environment through policies, incentives, and support systems that allow the entertainment industry to thrive internationally.

“What entertainment brings, especially music and cultural imposition, opens up the country for exposure,” he stated.

Bullgod concluded by urging industry players to unite and engage government in serious discussions about international promotion and long-term investment in Ghana’s creative arts sector.