Entertainment Week Ghana Team Outlines Bold National Vision

The team behind Entertainment Week Ghana has laid out an ambitious, nationwide vision for Ghana’s rapidly evolving creative economy. Speaking in an in-studio conversation on 3Music TV, the team addressed Ghana’s cultural disconnect, regional inclusion and the structural work needed to amplify Ghanaian creativity on the global stage.

According to the team, Ghana’s youthful population is losing touch with key elements of its cultural identity from Adinkra symbols to indigenous foods and traditional narratives.

They warned that “the disconnect is coming like wildfire,” and argued that entertainment must become a platform that not only celebrates contemporary creativity but also preserves cultural memory.

Explaining the purpose of their initiative, the team described Entertainment Week Ghana as a wide-reaching platform designed to amplify Ghanaian creators of every discipline - filmmakers, designers, musicians, photographers, colorists and digital storytellers.

“It’s bigger than all of us. It’s a platform built to showcase the best of Ghana to the world and increase our market share in the creator economy” DeGraft Oppong said.

They emphasized that Ghana commands respect globally for its creative influence, but is behind countries like Nigeria in pushing content and building strong international networks.

While digital visibility is important, the team stressed that true global amplification comes from direct high-level networks.

Their extensive travels, they said, were part of establishing partnerships, learning global industry standards and positioning Ghana’s creative ecosystem more strategically.

Yet, despite Ghanaian creativity being globally trusted and admired, the team noted that “big-budget spending still happens elsewhere” because creators in cities like Lagos consistently push their work across global markets.

A major point of discussion centered on the perception that Ghana’s creative industry caters primarily to Accra’s elite.

The team acknowledged the divide and announced deliberate plans to engage creators across all regions: workshops, regional activations, talent development programs, across comedy, film, fashion, music, photography and digital media.

They stressed that entertainment must no longer be seen as an Accra-only ecosystem:

“The guy in Swedru, the girl in Tamale, the TikTok star in Kumasi must all be part of this industry.”

The team emphasized the need to spotlight all forms of Ghanaian creativity not just music.

Below is the rollout for Entertainment Week Ghana December Festival, featuring industry events, exhibitions, education and high-level networking. Highlights include:

DEC 21 – Launch at Osu Castle

DEC 22 – AIRWAVES (SI Beach, Laboma)

DEC 23 – Film Festival (Akuna Pod)

DEC 24 – Entertainment We Ghana Summit (AICC)

DEC 26 – ATELI Fashion Party (Treehouse)

DEC 27 – Dirty Rave Closing Party