Rihanna and Fenty Partnership With Puma Has Ended

Angela Kuffour
By
Rihanna and Fenty Partnership With Puma Has Ended
Rihanna

It appears that Puma and Rihanna's historic and long-lasting collaboration has ended.


Sneakerheads speculated that Riri's three-year deal with Puma, which includes ardent brand devotion had not been extended after she was seen sporting a pair of Jacquemus x Nike Moon Shoes last week.


In 2014, Rihanna became the brand's creative director, and in 2015, she became its face.


Her partnership with the company was renewed in 2023 after it expired in 2017.


A$AP Rocky's collaboration with the company may also be coming to an end, according to HypeBeast.


What will happen to one of the biggest shoe companies in the world after a partnership that was crucial to the brand's appearance and position in popular culture during the previous ten years?

 

 


Comments

MORE FROM
entertainment

More From 3Music News

Nasboi Reveals Fame Took A Toll On His Mental Health
entertainment | BY Joshua Narh | May 28th, 2026

Nasboi Reveals Fame Took A Toll On His Mental Health

According to him, his anxiety became worse because of the constant pressure to stay relevant online and produce content regularly.

Kurt Okraku Disappointed Over Kobbie Mainoo’s Decision To Play For England Instead Of Ghana
sports | BY Joshua Narh | May 28th, 2026

Kurt Okraku Disappointed Over Kobbie Mainoo’s Decision To Play For England Instead Of Ghana

Mainoo, who was born in England to Ghanaian parents, committed his international future to England and has since become part of the Three Lions squad. The Manchester United midfielder is expected to feature for England at the upcoming World Cup, where they would face Ghana in the group stage.

J.Derobie Reunites With Gold Up Music On New Single START OVER
music | entertainment | BY Joshua Narh | May 28th, 2026

J.Derobie Reunites With Gold Up Music On New Single START OVER

The track sees J.Derobie delivering a smooth and sensual performance, once again highlighting his versatility as one of Ghana’s notable dancehall acts. He is also the only Ghanaian artiste featured on the project.

Bullgod Blames Ghana’s BET Awards Absence On Poor International Push
music | entertainment | BY Joshua Narh | May 26th, 2026

Bullgod Blames Ghana’s BET Awards Absence On Poor International Push

While defending Ghanaian artistes, Bullgod also admitted that the country’s music industry has not been intentional enough in targeting major international platforms compared to countries like Nigeria.

DR Congo Seek World Cup Ticket Refunds After Ebola Outbreak
sports | culture | BY Angela Kuffour | May 26th, 2026

DR Congo Seek World Cup Ticket Refunds After Ebola Outbreak

"We asked Fifa if this is possible to take this into consideration, because the tickets are little bit expensive," the president of DR Congo's football federation said.

R2Bees Shine on Global Stage at UK’s RECESSLAND Festival
music | entertainment | BY Joshua Narh | May 26th, 2026

R2Bees Shine on Global Stage at UK’s RECESSLAND Festival

The celebrated Ghanaian duo were among the headline acts for Day 2 of the festival, joining an international lineup that included JT, Theodora, JELEEL!, and several other global performers.

Fuse ODG And Sarkodie Reunite On Upcoming Song PAPI
music | entertainment | BY Joshua Narh | May 26th, 2026

Fuse ODG And Sarkodie Reunite On Upcoming Song PAPI

Snippets of PAPI suggest the track blends upbeat rhythms, playful flows, and infectious dance grooves reminiscent of the peak Azonto movement that propelled both Fuse ODG and Sarkodie onto international stages in the early 2010s.

Kumasi Fashion Week Marks 10th Anniversary With Expanded Fashion, Creative Experience
entertainment | culture | BY Joshua Narh | May 26th, 2026

Kumasi Fashion Week Marks 10th Anniversary With Expanded Fashion, Creative Experience

Founder and Executive Producer Amos Benyarko said this year’s event will go beyond the traditional runway format, combining fashion, music, networking, workshops, and lifestyle experiences.

South African Activist Denies Xenophobia Claims By Ghana
culture | BY Angela Kuffour | May 26th, 2026

South African Activist Denies Xenophobia Claims By Ghana

Jacinta Ngobese-Zuma asserted that the xenophobic claims are dishonest and an overreaction to the issue.

Bank of Ghana Suspends Proposed 0.75% MoMo-to-Bank Transfer Fee
culture | BY Joshua Narh | May 26th, 2026

Bank of Ghana Suspends Proposed 0.75% MoMo-to-Bank Transfer Fee

In a statement issued Tuesday, May 26, by the Communications Department, the central bank said the charge, which was expected to take effect on June 1, 2026, has been put on hold to allow for additional stakeholder engagement.

Black Stars Coach Carlos Queiroz Names 28-Man Squad For World Cup Preparations And Wales Friendly
sports | BY Joshua Narh | May 26th, 2026

Black Stars Coach Carlos Queiroz Names 28-Man Squad For World Cup Preparations And Wales Friendly

The team opened camp on Monday, May 25, 2026, and trained at Dragon Park in Cardiff ahead of the friendly against Wales on Tuesday, June 2, 2026.

EPA Bans TAKEAWAY Products Effective January 2027
culture | BY Joshua Narh | May 26th, 2026

EPA Bans TAKEAWAY Products Effective January 2027

According to the EPA, the ban will cover all forms of expanded polystyrene (EPS) foam products used for commercial and domestic purposes. These include takeaway food containers, disposable cups and plates, foam packaging used by restaurants and food vendors, ceiling and insulation materials, foam mattresses, and various types of packaging materials

More Similar Videos

Showboy Shares His Journey From Prison To Becoming Ghana's Biggest Trapper
music,entertainment | Lerny Lomotey | October 27th, 2025

Showboy Shares His Journey From Prison To Becoming Ghana's Biggest Trapper