Luis Vuitton Becomes Real Madrid’s New Luxury Wear Partner

Real Madrid is reportedly finalizing a partnership with luxury fashion brand Louis Vuitton, set to replace Ermenegildo Zegna as the club’s official luxury travel wear partner starting next season.   This collaboration will see Louis Vuitton providing high-end travel attire for Real Madrid’s men’s and women’s football teams, as well as the men’s basketball squad.  

This marks Louis Vuitton’s first official partnership with a football club, although the brand has previously engaged with the sport through initiatives like designing trophy cases for the FIFA World Cup and the Ballon d’Or. The collaboration is anticipated to enhance Real Madrid’s brand portfolio and offer stylish, high-quality travel wear for its teams.  

Notably, Real Madrid midfielder Jude Bellingham became an official “Friend of the House” for Louis Vuitton in September 2024, reflecting the brand’s growing involvement in football.   The official announcement of the partnership is expected in the coming weeks.