Netflix Debuts Grain Media's Explosive Film Buy Now! The Shopping Conspiracy on November 20

Netflix has unveiled its latest groundbreaking documentary, Buy Now! The Shopping Conspiracy, a compelling exposé on the hidden tactics of global brands that premiered on November 20, 2024. Produced by the award-winning Grain Media and directed by Emmy-winning filmmaker Nic Stacey, this eye-opening film pulls back the glossy curtain on consumer culture, exposing how billion-dollar corporations like Apple, Amazon, and Adidas amongst several others manipulate the masses into endless cycles of consumption. But amidst the sharp revelations and subversive storytelling, one name stands out: Sena, the producer and storyteller.

Sena’s inclusion in the documentary introduces a deeply personal and impactful narrative. As an advocate for sustainable living and upcycling, she provides a unique lens on how consumer habits intersect with environmental and cultural sustainability. Featured prominently in a segment on waste upcycling, Sena shares her transformative work in repurposing discarded materials into functional, fashionable goods. Her contributions highlight how individuals can challenge corporate greed and contribute to a greener, fairer future.

Featuring exclusive interviews with insiders and whistleblowers, Buy Now! The Shopping Conspiracy exposes how brands exploit psychological tricks to keep consumers hooked. The revelations are startling: from manipulating our choices through deceptive design to fueling societal waste crises under the guise of innovation. For director Nic Stacey, the project was a wake-up call: “I thought I was a well-informed consumer, but the truth is far more troubling,” he admits.

This is more than just a film—it's a call to rethink the systems that shape our lives and the world we leave behind.