Customer Experience Expert Urges Businesses To Train Staff Members To Offer Better Customer Services

As Ghana strives to become a well-known December travel destination for people from all over the world, numerous requests have been made for the tourism and hospitality sectors to provide value for money.

Speaking on 3Music TV's Culture Daily, Maureen Atebawone, founder of Bawoni Consult, asked for comprehensive training for employees of service provider organizations. According to the Customer Experience Professional, businesses should train their employees to improve their skills and adopt a more positive mindset in order to provide better customer service.

“A lot of people will have the basics and what’s needed on their CVs but when you sit in front of them and ask them very specific questions about how you will deal with this situation, they don’t know how to articulate that. What we need to do is to take a step back and ask ourselves what barriers we are facing right now. In the banking industry, customer service is bad. In the healthcare industry, customer service is bad. Retail, and hospitality everywhere it’s horrible. Waitress and servers can go and be trained effectively before they go and work in these various restaurants.”

In order to bridge the gap, Maureen Atebawone also urged the Ghana Tourism Authority (GTA) to work with experts in the field of customer experience. 

“Why I always go at GTA is  I think GTA needs to make efforts to partner with customer experience and customer service officials to help them improve the customer service in these various establishments. They have the data.”

It is expected that in the coming years, Ghana will reap the full potential of its tourism and hospitality sector.