DJ Venmak On The Power Of Collaboration

Nigerian DJ and event curator, DJ Venmak, has offered insight into Nigeria’s expansive entertainment ecosystem, explaining why collaboration, regional growth and community-driven platforms are shaping the future of African music.

Speaking on the state of Nigerian entertainment, Venmak noted that while Lagos remains the epicentre, creativity and influence extend far beyond the city.

“Nigeria is huge,” he said. “You can be popping in your locality. Jos, Abuja, Port Harcourt and still build something meaningful without chasing Lagos.”

Venmak emphasised the importance of decentralising success, encouraging artistes to grow strong regional audiences rather than competing for attention in one city.

“When culture spreads, it creates more revenue opportunities,” he explained. “Not everyone needs to chase the capital.”

He cited northern Nigerian artistes such as MI Abaga and Ice Prince as examples of creatives who successfully crossed regional boundaries, noting that radio and local communities still play a vital role in breaking talent.

According to Venmak, December in Nigeria is packed with events, homecomings and nonstop nightlife.

“December is crazy,” he said. “Nightclubs run for 15 to 17 days straight. Everybody comes back, prices go up and the city is alive.”

Among the most sought-after events is Ubi’s House, a weekly community-driven DJ experience that peaks during the festive season.

“Ubi’s House is global now,” Venmak said. “A lot of DJs and artistes have broken out from that platform. It’s about community, consistency and showing up.”

Venmak credited Nigeria’s creative boom to a strong culture of collaboration, where young creatives work with established figures rather than competing against them.

“People have realised that everyone has something to offer,” he said. “If you’re doing something impressive, others will want to connect to that energy.”

Venmak also reflected on his personal journey as a DJ, explaining that his preference for subtle influence led him behind the decks rather than the spotlight.

“Being a DJ allows you to shape culture quietly,” he said. “You don’t have to be the centre of attention to move the crowd.”

With plans to return to Ghana and potentially introduce his Safe House event concept to Accra, Venmak believes cross-border collaboration is key to Africa’s creative future.