GTDC Under backlash over AI Promo Video

Walter Sena
By
GTDC Under backlash over AI Promo Video
Ghana Tourism Development Company (GTDC)
Public backlash has erupted online following an AI-generated promotional video shared by Ghana Tourism MarketPlace to announce the launch of a new tourism office at the University of Ghana, Legon.

The post, published on March 3, 2026, at 9:45 am, was intended to promote the unveiling of the Ghana Tourism Development Company (GTDC) Tourism Office on campus. However, instead of celebration, the 43-second video sparked criticism from sections of the public who described the execution as “lazy” and “inauthentic” after it emerged that the visuals were AI-generated.

While some social media users questioned the decision to rely on AI for a tourism campaign, others clarified that their frustration was less about the technology itself and more about the perceived lack of quality and effort.

Popular YouTuber Kwadwo Sheldon criticized the production, arguing that the university, which offers Theatre Arts and houses numerous Visual Communication students, has enough creative talent to produce compelling promotional content without resorting to what he described as subpar AI visuals.

 
Other citizens echoed similar sentiments, stating that AI can be a powerful tool when used well, but in this instance, the final product appeared rushed and unpolished. For them, the issue was not innovation but standards.

Similarly, Some questioned the irony of using AI-generated people for a tourism campaign, emphasizing that tourism thrives on authenticity and lived experiences. They said, thousands of real students on campus could have been featured instead.

On the other hand, some defended the use of AI, suggesting that public discomfort reflects a broader resistance to technological change. They argue that artificial intelligence is reshaping industries globally and that job displacement is an inevitable part of technological advancement.

 
The controversy has since expanded into a larger conversation about creativity, technology, and accountability within Ghana’s media and marketing landscape. For many observers, the discussion highlights an important distinction, embracing AI is not the problem delivering quality work is.

As of now, Ghana Tourism MarketPlace has not publicly responded to the criticism.

The incident serves as a reminder that while technology continues to evolve, audiences still expect thoughtful execution, especially when representing national institutions and Ghana’s tourism brand.

Comments

MORE FROM
entertainment

More From 3Music News

TikToker Camilla Alhassan Jailed One Year After Pleading Guilty To False Claims About President Mahama
culture | BY Joshua Narh | July 16th, 2026

TikToker Camilla Alhassan Jailed One Year After Pleading Guilty To False Claims About President Mahama

The charges stemmed from a series of TikTok videos posted between late June and early July, in which Camilla alleged that President Mahama had sacrificed 32 cows to secure political power.

Smart Innovations Working With Minerals Commission On AI Monitoring System For Mining Sector
culture | BY Joshua Narh | July 16th, 2026

Smart Innovations Working With Minerals Commission On AI Monitoring System For Mining Sector

Vondee said the company has established a control room at the Minerals Commission to monitor mining activities across the country.

AI-Powered Dating Conversations Making Online Scams Harder To Detect - Selasie Vondee Warns
culture | BY Joshua Narh | July 16th, 2026

AI-Powered Dating Conversations Making Online Scams Harder To Detect - Selasie Vondee Warns

He noted that although AI-generated messages can sometimes be identified through their writing style, newer tools are designed to make responses sound more natural and human.

Jamaican Reggae Star Fantan Mojah Dies At 49
music | entertainment | BY Angela Kuffour | July 16th, 2026

Jamaican Reggae Star Fantan Mojah Dies At 49

His death brings to an end a career spanning decades that earned him accolades as one of the pioneering voices in contemporary conscious reggae.

ICC Confirms Receipt Of Petition By Two Ghanaians Over Xenophobic Attacks In South Africa
culture | BY Joshua Narh | July 16th, 2026

ICC Confirms Receipt Of Petition By Two Ghanaians Over Xenophobic Attacks In South Africa

In the petition, the two Ghanaians urge the ICC Prosecutor to begin a preliminary examination into what they describe as widespread and systematic xenophobic attacks against foreign nationals, particularly African migrants, in South Africa.

GES Releases Funds To SHSs For Perishable Food Items
culture | BY Angela Kuffour | July 16th, 2026

GES Releases Funds To SHSs For Perishable Food Items

The funds have already been transferred to the accounts of the corresponding schools and cover the period from March 1 to September 4, 2026, in order to enable the timely delivery of food products, according to the Service.

Government Repatriates Body Of Ghanaian killed In South Africa
culture | BY Joshua Narh | July 16th, 2026

Government Repatriates Body Of Ghanaian killed In South Africa

The body arrived at Kotoka International Airport on Tuesday, 14 July, at 18:40 GMT and was received by family members and senior officials from the ministry before being transferred to the 37 Military Hospital.

Abofu Residents Demand Compensation As Gutter Expansion Forces Evacuations
culture | BY Joshua Narh | July 15th, 2026

Abofu Residents Demand Compensation As Gutter Expansion Forces Evacuations

The residents say they have been given little notice to leave, have not received compensation and now face losing their homes and livelihoods as demolition works begin.

Photocopying Ghana Cards For Transactions Now Illegal
culture | BY Angela Kuffour | July 15th, 2026

Photocopying Ghana Cards For Transactions Now Illegal

It legally mandates that the Ghana Card be presented and authenticated for both private and public transactions in Ghana.

Black Sherif, Shatta Wale, Sarkodie, Dope Nation Earn AFRIMMA 2026 Nominations
entertainment | BY Joshua Narh | July 15th, 2026

Black Sherif, Shatta Wale, Sarkodie, Dope Nation Earn AFRIMMA 2026 Nominations

Black Sherif received nominations for Best Male West Africa and Best Male Rap Act, adding to what has already been a successful year for the rapper following the commercial success of his latest album and his strong performance at the 2026 Telecel Ghana Music Awards.

Cabinet Approves Reforms To Limit Mining Leases To 20 Years
culture | BY Angela Kuffour | July 15th, 2026

Cabinet Approves Reforms To Limit Mining Leases To 20 Years

The Minister stated that the review's goal is to make sure Ghana profits more from its mineral resources.

Ghanaians Are Becoming More Accepting Of Tattoos - Artist
fashion & lifestyle | culture | BY Joshua Narh | July 15th, 2026

Ghanaians Are Becoming More Accepting Of Tattoos - Artist

Mounia pointed to the experience of tattooing a 60-year-old woman for the first time as an example that perceptions can evolve regardless of age.

More Similar Videos

Showboy Shares His Journey From Prison To Becoming Ghana's Biggest Trapper
music,entertainment | Lerny Lomotey | October 27th, 2025

Showboy Shares His Journey From Prison To Becoming Ghana's Biggest Trapper