GTDC Under backlash over AI Promo Video

Walter Sena
By
GTDC Under backlash over AI Promo Video
Ghana Tourism Development Company (GTDC)
Public backlash has erupted online following an AI-generated promotional video shared by Ghana Tourism MarketPlace to announce the launch of a new tourism office at the University of Ghana, Legon.

The post, published on March 3, 2026, at 9:45 am, was intended to promote the unveiling of the Ghana Tourism Development Company (GTDC) Tourism Office on campus. However, instead of celebration, the 43-second video sparked criticism from sections of the public who described the execution as “lazy” and “inauthentic” after it emerged that the visuals were AI-generated.

While some social media users questioned the decision to rely on AI for a tourism campaign, others clarified that their frustration was less about the technology itself and more about the perceived lack of quality and effort.

Popular YouTuber Kwadwo Sheldon criticized the production, arguing that the university, which offers Theatre Arts and houses numerous Visual Communication students, has enough creative talent to produce compelling promotional content without resorting to what he described as subpar AI visuals.

 
Other citizens echoed similar sentiments, stating that AI can be a powerful tool when used well, but in this instance, the final product appeared rushed and unpolished. For them, the issue was not innovation but standards.

Similarly, Some questioned the irony of using AI-generated people for a tourism campaign, emphasizing that tourism thrives on authenticity and lived experiences. They said, thousands of real students on campus could have been featured instead.

On the other hand, some defended the use of AI, suggesting that public discomfort reflects a broader resistance to technological change. They argue that artificial intelligence is reshaping industries globally and that job displacement is an inevitable part of technological advancement.

 
The controversy has since expanded into a larger conversation about creativity, technology, and accountability within Ghana’s media and marketing landscape. For many observers, the discussion highlights an important distinction, embracing AI is not the problem delivering quality work is.

As of now, Ghana Tourism MarketPlace has not publicly responded to the criticism.

The incident serves as a reminder that while technology continues to evolve, audiences still expect thoughtful execution, especially when representing national institutions and Ghana’s tourism brand.

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