Kim Kardashian Taps Daughter North West for SKIMS X Cactus Plant Flea Market Holiday Campaign

WRITTEN BY WALTER SENA 

Kim Kardashian has once again placed family at the heart of her ever-growing fashion empire, recruiting her 12-year-old daughter, North West, to star in the latest SKIMS campaign. The new holiday collaboration with streetwear favourite Cactus Plant Flea Market (CPFM) has already generated buzzing excitement online, not only for its playful aesthetic but for its star-studded cast.

The limited-edition SKIMS X CPFM collection is fronted by a diverse range of cultural figures, with North West taking centre stage in the Harmony Korine-shot campaign. Korine, known for his experimental visual style, brings an artistic edge to the festive shoot, blending SKIMS’ signature minimalism with CPFM’s quirky, bold personality.

The campaign also features singer Mariah the Scientist, rapper Ken Carson, singer-songwriter Beabadoobee, podcaster Madeline Argy and jewellery designer Veneda Carter, who appears alongside her daughter, Bobbi. Together, they embody the collection’s youthful, creative and free-spirited energy.

The SKIMS X Cactus Plant Flea Market holiday collection continues Kim Kardashian’s trend of pairing her brand with culturally influential names and tapping into the next generation of creatives. For fans of North, her appearance marks yet another step into the spotlight as she carves out her own space in fashion and entertainment.

With its vibrant casting and highly anticipated pieces, the collaboration is expected to be one of SKIMS’ standout releases of the festive season.