Ghanaian singer and songwriter, Veana Negasi, has opened up about her creative journey, independence and the realities of navigating the music industry as a self-funded female artiste, during an engaging appearance on Culture Daily.
From a light-hearted but heated debate about Ghana’s jollof representation to a deeply personal reflection on artistry, consistency and self-belief, Veana’s conversation revealed an artiste firmly committed to growth on her own terms.
Veana’s latest single, VEX, is a remix of an earlier release and draws inspiration from personal experiences and public perception.“My songs are inspired by real-life events. VEX came from a situation where people felt I shouldn’t be in a relationship because of my music,” she explained.
She challenged the long-held belief that artistes especially women, must sacrifice personal relationships for career success.
“That mindset is outdated. It depends on who you’re with. If your partner understands your mission and supports you, there’s no issue.”
Despite the creative freedom, Veana admits independence comes at a heavy cost. “I self-finance my music. I work to fund my art. It’s overwhelming and difficult, especially as a woman.”
Rather than abandoning music for financial stability, she has adopted a strategic approach. Balancing work with carefully planned studio sessions and songwriting camps from her home studio.
“I batch my studio time. I’ll work for three days straight, create enough material, then step back before the next session.”
With 2026 in sight, Veana says she is in “beast mode,” rehearsing weekly with a live band and performing wherever opportunities arise.
“If I’m praying for bigger stages, I need to be prepared. This year is about building the muscle.”
She also echoed calls for more intimate performance spaces to nurture emerging artistes, highlighting the importance of smaller platforms in building confidence and connection before major festival stages.
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